Gyllenstorm - Brand exposure can be done in different ways

Gyllenstorm - Brand Exposure

Brand exposure can be done in different ways. In order to succeed in anchoring a brand in the market, combined marketing is required. All marketing channels should be used and preferably with the correct timing.

Popular marketing channels are TV, Radio, Local media - advertising broadcast, local radio, internet marketing - e-mail broadcast, social media advertising, SEO (search engine optimization). When we talk about timing, the school example can be taken at the Toy Store, which advertises swims and swimming balls in December. The timing is completely wrong! Probably no one buys swim rings and beach balls in the month of December. At the same time, the advertising is guaranteed to create an outward reaction and the reaction itself can lead to people getting interested in the toy store and in the best case increase the sales factor. When talking about effective marketing, the results should be measured. Usually, companies carry out marketing campaigns. The purpose of the campaigns is mostly to increase the sales factor. Companies and other organizations are often conservative, you take it safe before the uncertain and carry out the kind of marketing that you did most recently. You advertise the same products at the same price at the same place. In terms of results, this results in an equivalent result. The advantage of being conservative and repeating a marketing behavior can be that you incorporate a customer behavior and need. The buyer gets used and plans his purchases according to the conservative marketing. At the same time, the conservative seller is losing out on the target group who want the latest and the latest. A target group that is very interesting from a business economics point of view. The target group that wants the latest and newest cares less about what the product or service costs. Thus, this is a target group that the seller cannot afford to lose.

You can see it in several small towns, shops that only work in the summer. Is this just a coincidence or is it inadequate marketing and planning. With today's opportunities to market, you should be able to run a store all year round in a small town. The question is just where is the product to be sold, in the store on the internet or through a branch? If there is a need for the product, the service can also be sold all year round! Entrepreneurs lack in their marketing planning and in their marketing knowledge. This leads to disastrous consequences for the entrepreneur. Look at companies and stores that do well in equivalent geographical areas. Analyze how they work, what products they sell most of, what "pull patches" they use, what prices they have on their products, how their store is planned, what offer they give customers. Look at the solvency of the business, the numbers say it all! What is described is the conduct of a so-called market study. When market data is collected, it is about finding weaknesses among competitors. The weaknesses are converted into benefits and problem solutions by the company that conducted the market research. In this way, the company will be able to offer something extra that the competitors do not have. To constantly think outside the framework is a must in order to succeed with brand exposure and market establishment. 

We live in a squirrel wheel where we have the same routines year after year. We celebrate birthdays the same time every year, celebrate Christmas the same time each year, spend holidays in the summer, change the summer time to winter time the same season, usually buy the same food at every purchase, work the same working hours 5 days a week etc etc... .People want something new, something that breaks the pattern in the squirrel wheel. People are prepared to pay a lot of money and time to get the break. An example of this is people who break off going to the pub and drinking drunk. They pay expensive money for this and with their health. Companies that use this to their full advantage are pizzerias, video stores. For they know that "the day after" the people who break out will recover after their intoxication and the rest includes fast food and sofa hangings. This is a classic, one looks for weaknesses in people and comes up with solutions to the weaknesses. The solutions become business ideas and livelihoods for the smart entrepreneur. To succeed in becoming a successful entrepreneur you have to be smart, creative and present! Something out of the ordinary is required to survive as self-employed.

A cheap and effective marketing approach is to use social media. You have the opportunity to directly target a specific target group based on the product or service being sold. Karl-Johan Gyllenstorm ( expert in internet marketing and seo ) describes in one of his editions how, as a newly started entrepreneur or established entrepreneur, you can automate his internet marketing, how to effectively make posts in social media with a simple click of a button.

Time is a factor that is relevant at a marketing stage.

1. When does the customer want to buy.

2. How long does a delivery take?

3. When can the buyer fully use his product / service ... time is extremely crucial.

The buyer does not want to wait for the product / service. The buyer wants the product / service directly and the buyer is willing to pay to receive it. It is objective for the seller to be able to deliver immediately!

Some companies do not realize the importance of this. There are concrete examples of furniture stores (not Ikea ) that have exhibition furniture in their shop but which have no furniture to deliver directly. The customer does not want to wait for 1, 5 months to have their furniture sent home, and the customer absolutely does not want to pay for something they have not received. No customer wants to pay in advance, to pay in advance makes the buyer uncomfortable. Companies that have good payment terms win the buyer's confidence. Being able to give the customer added value as a seller is always positive. An added value that surprises that makes the buyer feel like a winner. This will ensure that the buyer will talk to the seller well and return for more purchases.

Another example that shows the exact opposite of the anecdote about the "furniture shop" is the farmer who also runs a construction company. At harvest time he puts out a wagon with fresh organic vegetables on the front of his house. On the cart there is a cash box where customers put money based on what they have picked up on the cart. The farmer gives full confidence to the customers / buyers, which indirectly creates a positive effect. Buyers return, buyers order more construction work. The customer relationship is stimulated and maintained after the construction work is completed when the customer comes and is to buy fresh organic vegetables. A small effort from the farmer creates a "win win situation" for both the seller and the buyer. The income for organic vegetables sold is subjective. For the farmer it is about maintaining / stimulating his clientele and relationship.

Gyllsofta is made by Karl-Johan Gyllenstorm and is a free SEO software for Joomla, Wordpress, Magento and Blogger. 

Read more about it here. 

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