Gyllenstorm - 🔑Keywords and search engine optimization (SEO) with Gyllsofta Linklist

All search engine experts are fully aware that internet marketing begins with one or more specifically selected keywords / search phrases. The keyword / search phrases are what customers use to find their product or service on Google and other search engines. By choosing the right keywords based on the industry and conducting a thorough search engine optimization of the company's website, the internet customer flow can be radically increased.

Different methods are used to find attractive and suitable keywords. What you want to know, among other things, is how many people search for the chosen keyword, where the searches are made geographically, the age range of those who do the searches. You also want to know which keywords are related to the "main keyword".

Example: Main Keyword - "Painter"
Related Keywords - paint houses, paint floors, paint windows, wallpaper, tile, paint livingroom price, painter Monaco, paint house cost industrial painting.... etc.

Typical tools used to map concrete search data and number statistics associated with the selected keyword are Google Trends, Google keyword analysis.

When the keyword is given you look at the competition around the keyword. This is easily done by searching the keyword in Google. The more search hits the greater the competition.

Choosing a keyword with high competition will also make it harder to reach the first rank on Google . ** The magic is finding one or more keywords that are low in competition and which many people search for on Google, this means great development opportunities for a business.

There are shortcuts to take in this process. Shortcuts that many people choose are to buy their site on Google or in another search engine. In short, the business creates an ad in Google Adwords and selects relevant keywords, the business pays to Google based on how many people click on the created ad. This is a time-saving search engine optimization option for businesses, but it can be expensive depending on the click cost of selected keywords. Click costs can vary greatly.

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Another alternative that the more experienced internet businesses use to market on the internet is classic search engine optimization  You work with your search engine optimization in the long run and do not chase fast short-term results. A reasonable timeline for search engine optimization is 6 months or more. This depends on the competition on the selected keyword.

So how is a strategic search engine optimization performed?

Search engine optimization is very much about providing Google with high quality content / information based on which industry the business operates just as Karl-Johan Gyllenstorm does.  The high quality and unique information consists of images, text, audio and film that are published on the company's website, in social media in e-mail letters, pdf files, e-pub files and in other file documents. Given SEO Methods and tools that you use are to name your files with the selected keyword, you use the selected keyword in the content title (h1)  in the content meta data (meta keywords, meta description) and in the content itself.

To make search engine optimization even more efficient, accounts are created in Google gmail, Youtube, Blogger, Wordpress, Google Photos, Google Drive, Maps, Google Alerts and more. All accounts / services are named with the selected keyword. Free services like IFTTT are used to automate some of the search engine optimization.

Businesses give their internet visitors the opportunity to subscribe to email newsletters. In these e-mail newsletters, content is created containing selected keywords and relevant related information. You also display your public e-mail address on your website in order for visitors to send e-mails to this, when e-mails are sent to the company e-mail, an autoresponder containing the keyword and related information / offer is obtained.

It also gives its visitors the opportunity to download industry-related information files. This industry-related information also includes the selected keyword. You create forums, the forum name contains the keyword and posts that are industry related.

You cross links web content and add their links and xml data in Google Webmaster Tools. The process mentioned above is repeated until the desired rank position is reached in Google.

Another thing that can help a business to become search engine optimized on the internet is to publish content on Amazon.com, Facebook, E-bay etc. You take advantage of the size of the forums to achieve a better ranking position on Google.

Visitors to the business website also have the opportunity to comment on the product / service that the business offers online. This is an effective way of optimizing search engine unique content, a search engine optimization method that indirectly means that visitors work for the business.

Businesses also offer their customers the opportunity to download their application on Google Play, Apple Store, Amazon etc. The application contains the selected keyword and relevant related industry information. Visitors / users of the application receive notifications sent to their mobile devices, notifications containing offers and selected keywords etc.

Businesses send out e-mail letters with offers systematically to subscribers / members. These mailings can be done in conjunction with a local / global marketing campaign or randomly to maintain contact with customers. Offers that are sent out contain the keyword and related industry information, offers may be commercially oriented or non-commercially oriented. Offers are designed based on market analysis and search data in Google Analytics etc.

Search engine optimization and streamlining of industry keywords are controlled by the search engine algorithms. The algorithms can be changed and adjusted by the search engine owners, which means that what works in search engine optimization today might not work tomorrow. For that very reason, a business should not be conservative in its search engine optimization work and in its internet marketing, constant innovation should be sought in internet marketing, new unique web content should be published regularly in the business's internet marketing channels - website, social media etc.

* Internet marketing is about "planting first and harvesting later". 

Posted by SEO expert Karl-Johan Gyllenstorm - the creator to Gyllsofta Linklist.

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